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Monday, March 23, 2009

Heavy traffic for Tata Nano - The people's car & the world's cheapest car

23-Mar-2009 will be considered as one of the big milestone in the history of India and Tata Motors, as it is launcing the world's cheapest car. The detailed specitifications of this car is available here. Booking amount for the Nano, the world’s cheapest car, can be done by just paying Rs 2,999 upfront while the rest can be secured by way of loan. The delivery of the first lot of Nano cars will begin in early July-2009. Applications for booking of the car would be available in 30,000 locations in 1,000 cities across India. State Bank of India has an exclusive tie up for providing finance for the Nano. The promise that has been made to sell the car at around Rs 1 lakh would be kept despite the fact that commodity prices had shot up, Tata said, adding that the fall in commodity prices now may provide some cushion. The first one-lakh customers will be selected by draw of lots from the bookings, he said, adding that those not allotted would have the option to retain their bookings.
Tata Motors, which is launching the ultra low-cost Nano car, plans to have a US model in the next three years. The United States has certain additional requirements that no other country needs and as result needs some redesign, Ratan Tata said at a news conference.
Nano, will be priced between Rs 1.34 lakh and Rs 1.85 lakh (ex-showroom Mumbai), although the car's claim to fame was its Rs one lakh tag. To book the Nano, customers will have to shell out Rs 95,000 for the base model BS II and III, Rs 1.2 lakh for the mid-range model and Rs 1.4 lakh for the top end all across the country.
Below is the Bangalore pricing details from Tata Motors website:



Today's launch event shooted up the web-site hits on company's official website (http://www.tatanano.com/) which was developed within a short timeframe of 1.5 months. The entire portal has been built on open source technologies. The hasty software development without sufficient planning on Load Testing has caused the website to go down, with following error:

The prefix "nano-" derives from the Greek root 'nanos', meaning dwarf. "Nano" also means "small" in Gujarati, the native language of the Tata family, founders of the Tata Group.
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